In Digital Marketing, Content is King

Services-Content-1

Content Marketing & Opitimization

Content is responsible for driving the success of virtually every type of digital marketing strategy. Exacta Results can help you bolster your marketing efforts by offering monthly content marketing services.

A regular business just tries to gain sales. A great business provides something valuable for free to its valued customers. Your business can do this with high-quality, informative articles and blog posts that provide thought leadership. Great content not only promotes trust, but can motivate your clients to see the true value of what your business offers. Clients who post great content are more likely to convert than those who don't update their website. As you build a library of quality information, your brand jumps to the head of the line as a knowledgeable authority. With time, your brand will become the name to know.

Content-Service

Update Your Website with Great Content

Get high-quality articles written by professionals posted directly to your website every month. Educate your clients with industry news, valuable insights, and much more! Great content not only helps your marketing efforts, but consistently provides your clients with value.

SCHEDULE A STRATEGY SESSION
content-seo

Boost Your SEO

SEO relies in part on highlighting keywords throughout your website and social media profiles. Content marketing provides entire articles based on keywords chosen by SEO experts in an effort to drive additional traffic to your site.

Our SEO specialists guide your content marketing to ensure that each piece not only educates your audience, but works to reinforce your overall marketing efforts.

SCHEDULE A STRATEGY SESSION
Services-Content-2

Become an Industry Authority

Content marketing is a long-term play, but will establish your business as an industry authority with time. Clients will turn to you as their go-to source for thought leadership regarding their cybersecurity challenges. Your company will be top of mind when they need your solution.

SCHEDULE A STRATEGY SESSION
Services-Content-2

Maintain Top of Mind Awareness

If you never update your website, your clients have no reason to keep visiting. By posting new content regularly, your loyal customers will keep checking back to learn more about your business. New content also provides shareability, expanding your audience even further.

SCHEDULE A STRATEGY SESSION

How Exacta Delivers Results

Learn how we’ve helped our clients:

Construction Maintenance

Construction-Maintenance-Image-1
Construction-Maintenance-Image-2
Construction-Maintenance-Image-3
Construction-Maintenance-Image-4
Challenge:
  1. Multiple Landing Page Issues
  2. The Issue with Existing PPC Campaigns
  3. Low Website Visibility
  4. Poor Conversion Rate
  5. High Ratio Bounce Rate
  6. High Cost Per Click
Solution:
  1. Personalized Discovery & Strategy
  2. Competitive Research
  3. Keyword Discovery and Selection
  4. Ad Creative and Testing
  5. Landing Page Creation and A/B Testing
  6. Conversion & Call Tracking
  7. Ongoing Reporting & Optimization
  8. Applied Bid Strategy within Budget
Results:
  1. 86% Increase in Leads
  2. 46% Increase in CTR
  3. 30% Decrease in CPC
  4. 49% Decreased Cost Per Acquisition
  5. 117+ Conversion with $2.64 CTC

Mortgage Refinance Loan Provider

Generic-Case-Study-1
Generic-Case-Study-2
Generic-Case-Study-3
Generic-Case-Study-4
Challenge:
  1. High CPL due to Hyper Competition
  2. Complex Lead Distribution Process
  3. Lacked Lead Nurturing Software
  4. Audience Exhaustion due to Poor Optimization
Solution:
  1. Google Smart Search Ads
  2. Revamped Remarketing Strategy
  3. New Landing Page/Nurture Software
  4. Streamlined Remarketing Lists
Results:
  1. Decrease the overall cost per lead by 50%
  2. Removed wasted ad spend of $10,000+ per month
  3. Remarketing is a primary driver of leads with CPL $4.00
  4. Implemented newer lower cast Top of Funnel campaigns to feed remarketing lists

Financial Advisors

Financial-Advisors-Case-Study-1
Financial-Advisors-Case-Study-2
Financial-Advisors-Case-Study-3
Challenge:
  1. Generating Leads for Financial Products
  2. Brand Awareness
  3. Product Awareness
  4. High Cost to Generate Qualified Leads
Solution:
  1. Google Search Ads
  2. Google RLSA
  3. Landing Page With Email Capture
Results:
  1. $16 Avg. Cost per Lead Through Google Ads
  2. Over 8,000 Conversions
  3. Qualified Booked Appointments at Significantly Lower Costs
  4. 25% Average Conversion Rate

General Maintenance

General-Maintenance-Image-1
General-Maintenance-Image-2
General-Maintenance-Image-3
General-Maintenance-Image-4
General-Maintenance-Image-5
Challenge:
  1. Finding an Alternative to Home Advisor
  2. Low Brand Awareness in Targeted Area
  3. Low Traffic and Leads
  4. Low Conversion Rate 
  5. High Cost per Lead Through Current Marketing Tactics
  6. Comprehensive Marketing 
  7. Increase Brand Awareness
Solution:
  1. Search Engine Optimization
  2. Google Search Ads
  3. Facebook Ads
  4. Lead Automation Using Zapier
Results:
  1. 15+ Prospects Interested in Service per Month Through Facebook & Google Ads
  2. Avg. $18-24 per Contact Through Facebook Ads

B2B marketing solutions - for awareness, credibility, and conversions.

Ready to get started? Get in touch with Exacta Results today.