Digital Marketing Strategy

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At Exacta Results, our comprehensive digital marketing strategy encompasses all the key components your brand needs for success. We understand that digital marketing can be a challenge which is why we work with you to come up with a plan that is right for you. Our process is effective and easy to follow starting with a strategy questionnaire and kick off call to ensure we are on the same page. Your vision for your brand is the most important aspect of the process so we can deliver the best results possible.

From here, we develop a winning strategy that incorporates SMART goal setting to ensure success and timeliness. To execute this strategy, we perform:

  • Audience research to make sure your message reaches your target clients.
  • SWOT analysis to make key improvements and protect vulnerabilities.
  • Carefully designed keyword research so we can deliver relevant content for your prospective clients.
  • In-depth organic and paid competitive research to help us identify industry trends and uncover growth opportunities.
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Additionally, our comprehensive digital marketing strategy includes conversion optimization recommendations to enhance your conversion rates and drive valuable actions. We provide expert insights and strategies to improve the effectiveness of your campaigns and maximize your desired outcomes. Additionally, we schedule a presentation call where we present the strategy and provide an opportunity for you to provide feedback and input. This collaborative process allows us to refine the strategy based on your specific needs and ensure its alignment with your goals. We value your input and believe that ongoing communication and collaboration are crucial for achieving optimal results.

With our expertise and commitment to your success, our digital marketing strategy will drive meaningful results for your business. Contact us today to leverage the power of our tailored approach and achieve your digital marketing goals.

How Exacta Delivers Results

Learn how we’ve helped our clients:

Construction Maintenance

Challenge:
  1. Multiple Landing Page Issues
  2. The Issue with Existing PPC Campaigns
  3. Low Website Visibility
  4. Poor Conversion Rate
  5. High Ratio Bounce Rate
  6. High Cost Per Click
Solution:
  1. Personalized Discovery & Strategy
  2. Competitive Research
  3. Keyword Discovery and Selection
  4. Ad Creative and Testing
  5. Landing Page Creation and A/B Testing
  6. Conversion & Call Tracking
  7. Ongoing Reporting & Optimization
  8. Applied Bid Strategy within Budget
Results:
  1. 86% Increase in Leads
  2. 46% Increase in CTR
  3. 30% Decrease in CPC
  4. 49% Decreased Cost Per Acquisition
  5. 117+ Conversion with $2.64 CTC

Mortgage Refinance Loan Provider

Challenge:
  1. High CPL due to Hyper Competition
  2. Complex Lead Distribution Process
  3. Lacked Lead Nurturing Software
  4. Audience Exhaustion due to Poor Optimization
Solution:
  1. Google Smart Search Ads
  2. Revamped Remarketing Strategy
  3. New Landing Page/Nurture Software
  4. Streamlined Remarketing Lists
Results:
  1. Decrease the overall cost per lead by 50%
  2. Removed wasted ad spend of $10,000+ per month
  3. Remarketing is a primary driver of leads with CPL $4.00
  4. Implemented newer lower cast Top of Funnel campaigns to feed remarketing lists

Financial Advisors

Challenge:
  1. Generating Leads for Financial Products
  2. Brand Awareness
  3. Product Awareness
  4. High Cost to Generate Qualified Leads
Solution:
  1. Google Search Ads
  2. Google RLSA
  3. Landing Page With Email Capture
Results:
  1. $16 Avg. Cost per Lead Through Google Ads
  2. Over 8,000 Conversions
  3. Qualified Booked Appointments at Significantly Lower Costs
  4. 25% Average Conversion Rate

General Maintenance

Challenge:
  1. Finding an Alternative to Home Advisor
  2. Low Brand Awareness in Targeted Area
  3. Low Traffic and Leads
  4. Low Conversion Rate 
  5. High Cost per Lead Through Current Marketing Tactics
  6. Comprehensive Marketing 
  7. Increase Brand Awareness
Solution:
  1. Search Engine Optimization
  2. Google Search Ads
  3. Facebook Ads
  4. Lead Automation Using Zapier
Results:
  1. 15+ Prospects Interested in Service per Month Through Facebook & Google Ads
  2. Avg. $18-24 per Contact Through Facebook Ads